Western Australia has received a $12 million boost for international tourism and events marketing unveiled by Premier Mark McGowan and Tourism Minister Paul Papalia. The $12 million is in addition to the $45 million already allocated to Tourism WA’s 2019-20 state budget.
According to Business News, Premier Mark McGowan said “the additional funding announced today would go towards attracting visitors from key South-East Asian markets Singapore, Malaysia, Indonesia and Hong Kong, as well as the UK, Germany and the US”.
Tourism Council WA chief executive Evan Hall welcomed the boost and will utilise the funds by implementing various marketing activities including airline partnerships, joint initiatives with Perth hotels for stopovers and collaboration with inbound tourism operators and travel agencies. The increased marketing budget will assist WA attract a larger portion of Australia’s tourism market share and capitalise on the current tourism boom.